Video 'Splicing' | Upscale Your Business

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Clarity to Clients Intensive

WELCOME / ONBOARDING

Welcome to Your 90 Days to Clarity and Clients Intensive!
Schedule Your Initial Strategic ‘Deep Dive’ Session
Accessing the Next Phases within this Program
Meet Our 'Upscale' Team
How, When and What
For Your Reference / Deliverables
W-9 (For Tax Purposes - USA Clients)
Your Digital Asset Inventory
Current Marketing Benchmark

CLARITY ~ STEP 1: LAY YOUR FOUNDATION

Welcome!
Welcome to the World of Entrepreneurship
Clarity ~ Your Vision Quest Begins
Action Step
What am I supposed to be doing?
Action Step - Time Management Roles & Goals
Clarity Exercise ~ What do you want from your Business?
16 Seconds to Clarity
Collaboration
Achievement Recognition (0:07)

CLARITY ~ STEP 2: DEFINE YOUR GOALS

Clarity Benchmark: Where Are You Now?
Clarity Exercise ~ Gain More Business Clarity
Skills to Design a Business that Works
Your Core Result
Mark & Jaimie Rap: Dialling in Your Core Result
Who Do You Love?
Client Centred ~ Feedback Driven
Your Irresistible Compelling Offer
Achievement Recognition (0:06)

CLARITY ~ STEP 3: YOUR SIGNATURE SOLUTION

Your Signature Solution Brainstorm
Your Signature Solution Core Program
Your Signature Solution - Core Program Map
Benchmark Your Progress
Milestone Meeting
Achievement Recognition (0:05)
Program Feedback

CONSISTENCY ~ STEP 4: YOUR ONLINE MARKETING AUDIT

Asset Inventory for Online Marketing
Is Your Website Secure?
Social Media Awareness on Website
Elements that May Be Missing (or SHOULD be missing) from Your Website
Create Evergreen Website Content
Achievement Recognition (0:08)

CONSISTENCY ~ STEP 5: U.P.S.C.A.L.E. YOUR VISIBILITY

Our 7-Step U.P.S.C.A.L.E Client Attraction System (Overview)
Getting Started
Your Key Online Accounts
Set Up Appointment Calendar / Scheduling Link(s)
Create Needs Assessment Form for Potential Clients
Create Call(s) to Action
The 'RECIPE' for Social Media Content
Design Graphics for Social Media Profiles

Utilize Existing Content

Create Blurbs / Excerpts from Existing Blog Articles
Create Memes (Visual Images)
Branded Video Thumbnails
Video 'Splicing' (1:02)
Achievement Recognition (0:05)

Publicize Your Posts

Social Media Publishing for Visibility
Share articles on Google My Business
Achievement Recognition (0:05)

Systematize Your Marketing Process

Leveraging your Content Assets
New Content Development
Evergreen Webinar
Achievement Recognition (0:05)

Create Client Attraction Systems

Expand Twitter Network and Engage Followers
Benefit-Rich LinkedIn Headlines
Join Target Market Groups on LinkedIn
Join LinkedIn Communities Using Hashtags
Publish Posts on LinkedIn (Pulse)
Share Published Posts with Target Market Groups & Communities
Achievement Recognition (0:05)

Automate Relationship Building

Grow Your Mailing List
Email Welcome Nurture Sequence
Achievement Recognition (0:05)

Leverage Your Expertise Across Multiple Platforms

Optimize Twitter Profile
Optimize YouTube Channel
Optimize LinkedIn Profile
Optimize Facebook Business Page
Achievement Recognition (0:05)

Entertain, Educate, and Engage Your Audience

Share Other People's Relevant Content
Promote Podcasts, Interviews and Media Mentions
Create a 'Winning' Webinar
Event Marketing & Promotion
Monitor Platforms for Response Opportunities
Effective Email Scripts & Response Templates
Document Scripts, Templates, and Business Operations
Achievement Recognition (0:05)
Benchmark Your Progress
Milestone Meeting

CONSISTENCY ~ STEP 6: YOUR BUSINESS SCORECARD

Business Budgeting (22:30)
Monitor and Measure Google Analytics
Social Media Metrics
Achievement Recognition (0:05)

CLIENTS ~ STEP 7: OPTIMIZE YOUR ONLINE PRESENCE

LinkedIn Leads Generation Program Introduction and Overview
Achieving Your Desired Outcomes / Outlining Expectations
What We Provide
Do You Need LinkedIn Sales Navigator?
Your Audience & Your Promise
Speciality Resource
Getting Started
What You Can Expect
Achievement Recognition (0:08)

CLIENTS ~ STEP 8: ATTRACT AND ENGAGE YOUR PROSPECTS

Tips for Preparing your Messaging Sequence
Your W.E.E.O Messaging Sequence
'In-Between' Step ~ Strongly Recommended
DO THIS DAILY! How to Manage This Process
"Rules" for Engagement
What to Expect / Monthly Report Overview
Achievement Recognition (0:06)

CLIENTS ~ STEP 9: ENROLL YOUR IDEAL CLIENTS

Close Sales First! THEN Build and Refine
Selling With Style
Prospects into Clients System
Keeping in Touch with New Connections
Nurture Your Prospects ~ The Rule of 7
Achievement Recognition (0:17)

ACHIEVEMENT RECOGNITION

Review Your Results
Kaizen: Continuous Improvement
Congratulations! (Achievement Recognition) (1:09)

PROGRAM FEEDBACK & WRAP-UP

Debrief Meeting
Program Feedback / Referrals

PRACTICAL STRATEGIES & BONUSES

Reflect Review Clarify - Journal Exercises
BONUS #1: Template Library
BONUS #2: Resources Rolodex
BONUS #3: Procrastinators Anonymous (38:37)
BONUS #4: Copywriting
BONUS #5: Pricing Your Solution
BONUS #6 - Coaching Business Budget
BONUS #7 - Your USP
BONUS #8: Creating Your Brand Guide
BONUS #9: How to Record an Expert Self-Interview Video
BONUS #10: How to Record Video Testimonials
Practical Strategy: The Secret of Happiness
Practical Strategy: Google My Business (7:42)

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